Advertising Website for Exalted Realty Company Essay Example

Advertising Website for Exalted Realty Company Essay The internet brings the world to your finger tips where you can have an endless amount of learning. The information that can be stored on a computer or accessed on the internet is infinite. With a simple word search in Google you can receive millions of results of information on one topic. Technology affects our daily lives in everything that we do; it saves time, creates a world of endless learning, and makes traveling to halfway around the world effortless.There is almost no place that you can go where technology hasn’t been used even in business ,   In most cases a website is one of the first interactions a prospect will have with your business. Nowadays, prospects ask for your website address, more than they ask for your business cards. If a business wants to be successful, a good website is probably a good first place to start that’s why CMN2J TEAM will endow a WEB SITE with the help of PHP and Dreamweaver that is purposely designed to help the EXALTED REALTY COM PANY advertise the properties that they are going to sell. 1. Background of the Study Exalted Realty was founded on September 29, 2011. Its principal office is in Alabang, Muntinlupa City, Philippines. It is primarily engaged on all matters concerning real estate transactions in the Philippines. The EXALTED REALTY is a company which main business is to help out client purchase and sell properties such as house and lot, condo units, and land. Exalted Realty is accredited with well-known real estate developers in the Philippines such as but not limited to SM Development Corporation, Masaito Development Corporation and Landmark Communities, Inc.It accredits itself with different real estate developers and their projects on a regularly updated basis. From there, ER assigns it agents to the various real estate projects these developers offer and markets them to the general public. 1. 2 Objectives General Objectives The General objectives of this study can address possible action with reg ards to faced challenges of the EXALTED REALTY in marketing of the properties that it was selling or buying (as representative of their respective clients).It will be very beneficial for them to have their own WEBSITE in order to get in touch with their clients and draw more attention. Specific Objectives †¢ EXALTED REALTY can market their properties in a vastly more efficient and effective manner. †¢ The need for flyer’s as a marketing and advertising tool would be significantly diminished. †¢ Less usage of paper is also expected since printing flyers for the advertisement can now be minimized. †¢ Save their client’s time because all the information needed for the business will be posted on the WEBSITE and meeting in person will simply transpire. . 3 Scope and Delimitation Scope This system is purely designed and developed for the purpose of promoting the marketing strategy of Exalted Realty †¢ The Website is used only for advertisements †¢ Shows the property details and images †¢ Clients can leave comments for the admin to be aware of what they think †¢ Client can also download the images of the property †¢ Shows the contact information of the company Delimitation The study does not cover the online transaction such as: †¢ Purchasing property through online reservation Uploading property images for the real estate to be sold (for clients who wants to sell their property) Another limitation of when the unexpected cuts of electricity like brownouts. It’s already not part of our concern because we can’t predict when it will exactly happen. Also, this website will not function when there’s no internet connection for it will only be accessed through the use of the web. 1. 4 Definitions of Terms †¢ Alpha Testing – testing of software at the developer’s site by the customer. The stage before beta testing. Beta Testing – test  of  a  new  or  modi fied  piece  of  computer  software  by customers  who  volunteer  to  do  so. †¢ Construction . It involves programming, application enhancement, coding, unit integration and testing of the system. †¢ Cut-Over – It entails data conversion, testing of the system, user training and changeover to the new system. †¢ Debugging – To search for and eliminate malfunctioning elements or errors in something, especially a computer program or machinery. †¢ Dreamweaver-A comprehensive Web site authoring program for Windows and Mac from Adobe.Dreamweaver is a sophisticated authoring package that is noted for many advanced features. For example, site designers can seamlessly move back and forth between visual and HTML modes. †¢ JAD The Joint Application Development (JAD) a user oriented technique for fact-finding and requirement modeling that brings users into the development process as active participant. †¢ Online Computer or de vice connected to a network  (such as Internet) and ready to use (or be used by) other computers  or  devices. PHP is a general purpose and powerful scripting language to produce dynamic website and interactive web pages. †¢ RAD Rapid Application Development (RAD) a condensed version of the entire SLDC, with users involved every step of the way. †¢ Real Estate – the business of real estate; the profession of buying, selling, or renting land, buildings or housing. †¢ Requirement Planning – This phase requires intense involvement from users at different levels of the organization. †¢ Website is a set of related web pages  containing  content  such as  text,  images,  video,  audio, etc.A website is hosted on at least one  web server, accessible via a network such as the  Internet  or a private  local area network  through an Internet address known as a  Uniform Resource Locator. All publicly accessible websites coll ectively constitute the  World Wide Web. CHAPTER II. Methodology In Business, a website is the potential for reaching a wider audience. The internet is used by literally millions of people, all of them are looking for something and some of them might be looking for something new.Building website for Exalted Realty for Advertising that provides the information to consumers is a heavy task because it is a series of test and revisions are needed for it to become functional, accurate, and productive. Hence, the following system development methodology in implementing the project is reasonable and helpful decision. A system development methodology helps to improve in planning, implementing, and managing the development of the project. In choosing a good system methodology to be used in developing the website, there are some components to be deal with.First was choosing a system development methodology that can be performed in a short period of time. Second, consider the sum of team mem bers. And lastly the criticality of the system has to be taken into attention. Generally the proposed is about supplying information essential to the member or viewers need. Thus, system development methodology is applicable for this analysis with that it needs further understanding about the different system development would be able to choose the most perfect model. 2. 1 System Development approachRapid Application Development (RAD) a condensed version of the entire SLDC, with users involved every step of the way. It uses minimal planning in favor of rapid prototyping. The Planning of software developed using RAD (Rapid Application Development) is interleaved with writing the software itself. It provides a fast track approach to a full spectrum of system development tasks, including the planning, the design, and the construction. Rapid Application Development promotes fast, efficient, accurate system development and delivery.Generally improves user design communication, user coope ration and user commitment, and promotes better documentation. The Team had a short period of time to accomplish the Website with that the Joint Application Development (JAD) helps the developer to build the system. The Joint Application Development (JAD) a user oriented technique for fact-finding and requirement modeling that brings users into the development process as active participant. It is used in the prototyping Life Cycle Area of the Dynamic Systems Development Method (DSDM) to collect business requirement while developing new information system for a company.JAD (Joint Application Development) use was most effective in large complex projects. In JAD, information can be obtained and validated in a shorter time frame by involving all participants (or at least a representative set of participants) who have a stake in the outcome of the session. The Relation between the two approaches JAD (Joint Application Development) and RAD (Rapid Application Development) helps to fully fi nish and provide a suitable result support by the information gathered. The combination of this approach gives a functional and effective specific period.Although the JAD and the RAD are very specific techniques, the main aspects of these methodologies should be used in all systems analysis and design projects. The concept of having the user involved in all aspects of the project is essential to any project. Involving key personal for various departments, including management, is also critical to the success in developing a system. 2. 2 JUSTIFICATION OF METHODOLOGY The Team followed the four stages of Rapid Application Development suit as pattern on making the WEBSITE for Exalted Realty. REQUIREMENTS PLANNINGIn the requirements planning phase, users and analysts meet to identify objectives of the system and to identify information requirements arising from those objectives. This phase requires intense involvement from users at different levels of the organization. This stage involve s reviewing the areas that are clearly necessary to the system being built. The review creates a solid overview, covering the requirements and outlining the functions performed by the system. The WEBSITE is approved by proprietor of EXALTED REALTY to help their Market in the business.This phase helps the team to move on the next phase. User Design The second phase is called the User Design stage. This covers an in-depth look of business operations that relate to the system being designed. The users who will be employing the proposed system analyze how data is used and how this use affects the flow of operations from a business standpoint. During this phase the team interacts with the system designed, including sample screens and procedures. By the end of this step, the general idea behind the new system begins to transform into a specific plan.Construction The third phase is construction and it focuses on program and software creation. It is similar to the SDLC. It involves programm ing, application enhancement, coding, unit integration and testing of the system. Users still continue to contribute by suggesting changes as reports and screens are developed. It is similar to the System Development life Cycle (SDLC). Cut Over The last phase of  RAD Rapid Application Development  is referred to as Cut Over. It entails data conversion, testing of the system, user training and changeover to the new system.This approach is compressed and this means a system is created, delivered and put into operation in less time. During this phase, the system is finalized and released to the user. CHAPTER III. SOFTWARE PRODUCT The Team developed a WEB SITE for EXALTED REALTY COMPANY that will advertise the company’s main business including the basic information that a client’s must obtained without personally visiting the physical office. Actual image of the properties that are being offered will be posted to the WEB SITE and it will be maintained and managed by th e administrator.The website provides information about the company and what the company can do for the clients. The Admin is responsible in maintaining and updating the website and also the one who see’s feedback from those who view’s the website. 3. 1 Software Specification †¢ Windows XP and later version †¢ Macromedia Dreamweaver 8 †¢ MySQL (Xampp) †¢ Macromedia Flash8 This Software Specification, The software was build under the Windows 8 or Windows XP as the team operating environment. The Team used Macromedia Dreamweaver as a programming application.Then MySQL (Xampp) software that helps to jive with the database concepts of the system. With Macromedia Flash 8 Software contributes to the progress of the system. The system will provide accessible way for the communication of the clients, business owner and will have a good customer services.